Audience Research

Audience Profile
This is Sasha Jones, she is 21 years old and attends John Moores University studying Sociology and lives at home with her parents. Sasha's hobbies are going to the cinema with friends, bike riding, reading and generally socialising with friends. Sasha currently has a part time job waitressing in a small restaurant in Wallasey. Sasha loves partying, shoes, R&B music and chocolate. She hates spiders, cold weather, heights and being ill.

Our Questionnaire
Are you male or female? (please tick correct bracket)
Male ( ) Female ( )
Please circle your age group
12-16 16-20 20-25 25-30 30+
What is your occupation? (Please state)
_____________________________________________________________
What is your favourite colour? (please state)
_____________________________________________________________
What is your favourite type of music? (Please tick correct bracket)
RnB ( ) Pop ( ) Garage ( ) Hip-Hop ( ) Indie ( )
Other (please state)______________________________________________
What is your favourite song at the moment? (Please state)
_____________________________________________________________
Can you name the 7 Deadly Sins? (Please state)
1.____________________________________________________________
2.____________________________________________________________
3.____________________________________________________________
4.____________________________________________________________
5.____________________________________________________________
6.____________________________________________________________
7.____________________________________________________________
What Sin best describes you? (Please State)
_____________________________________________________________
Why do you think this? (Please state)
_______________________________________________________
A
Would you ever consider plastic surgery? (Please tick correct bracket)
Yes ( ) No ( )
How often do you wear make up? (Please tick correct bracket)
Never ( ) everyday ( ) weekends only ( ) 1-2 working days a week ( ) 3-5 working days a week ( )
How long does it take you to get ready in the morning? (Please state)
_____________________________________________________________
How much do you spend on beauty cosmetics? (Please specify monthly)
____________________________________________________________
Where would you choose to shop out of these shops? (Please tick correct bracket)
Oxfam ( ) Primark ( ) George ( ) New Look ( ) Topshop/Topman ( ) River Island ( ) Cult ( )
Saints and Sinners ( )
B
What football team do you support? (Please state)_____________________________________________________________
Do you own? (Please tick as many correct brackets as possible)
A football shirt ( ) Football Kit ( ) Season Ticket ( )
Do you have any football related tattoos? (Please tick the correct bracket)
Yes ( ) No ( )
If ‘Yes’ how many? (Please state) _____________________________________________________________
How long have you supported your football team? (Please state) _____________________________________________________________
Would you consider yourself a ‘Football Fanatic’? (Please tick correct Bracket)
Yes ( ) No ( )
C
Do you enjoy your job? (Please tick correct bracket)
Yes ( ) No ( )
Would you like to progress further in your job? (Please tick correct bracket)
Yes ( ) No ( )
How long have you had your current job? (Please tick correct bracket)
Less than a month ( ) 1-3 months ( ) 3-6 months Year ( ) More than a year ( )
If ‘More than a year’ please state how long: ____________________________
D
What do you consider yourself? (Please tick correct bracket)
British ( ) English ( ) Welsh ( ) Scottish Irish ( )
Other, please state: ______________________________________________
Would you consider yourself to be proud of your culture? (Please tick correct bracket)
Yes ( ) No ( )

Findings

What is your gender?
Female: 21 Male: 9
Looking at these results we can see that the vast majority of people we interviewed is female, this can influence the findings a lot and therefore be biased towards the female gender.



Looking at this graph we can see that the majority age group we interviewed was 17-20 this is the right age group for our target audience.

Looking at this graph we can see that ‘Student’ was the most popular occupation. This is to be expected because our target audience is 16-25 year olds and a lot of people within this age group are at college.

Looking at this graph we can see that blue was the most popular colour, we will therefore use this a lot for our backgrounds for interviews etc.



RnB is the most popular type of music, closely followed by rock. We will therefore use these genres for the background music in our documentary. This will give us a better chance of appealing to our target audience.

Most people could name the 7 deadly sins however, the vast majority were confused with the correct name for example they would say “jealousy” instead of envy. Also, most people thought gluttony and greed was the same thing. The most common sin people acknowledged was pride, this gives us an idea of the publics awareness of the seven deadly sins and seeing as though we are starting the series off with pride, a lot of the people already have an insight of what it is.

Looking at this graph we can see that ‘Sloth’ was the most popular 7 deadly sin. However, every sin has at least one person who relates themselves to it. This helps us to be in touch with the audience as at least one episode of the whole series will associate themselves with one sin.

Why does this sin best describe you?
Gluttony: “I love food”
Envy: “I get jealous of people far too easily” X2 , “I always want what other people have got”X2
Wrath: “I can’t control my temper sometimes”
Pride: “I like how I look”, “I take pride in my appearance”
Greed: “I always want new things”X2
Sloth: “I’m far too lazy” X3 “I can never be bothered when it comes round to it”
Lust: “because I’m sexy”

We can see that a lot of the people we interviewed admitted that they are ‘too lazy’.

Looking at this graph we can see that the most popular song at the moment is Jason Mraz – I’m Yours. This gives us an idea for music that will make the documentary current. We have discussed these results and have decided that we may use Katie Perry – Hot n Cold

Would you ever consider plastic surgery?
Yes:13 No: 17
We can see that the majority of people we asked would not consider plastic surgery and this therefore indicates that they are proud of how they look.

This graph shows that the majority of people wear make up everyday. However, the majority of the people we interviewed were female. Therefore this will undoubtedly influence the amount of times people wear make up. Looking closely at this graph, we can see that we asked 9 boys however only 7 people answered to not wearing make up every day. Therefore there must be at least 2 boys who do wear make up. This is something interesting to talk about in our interview.

Looking at this graph we can see that the majority of people we interviewed take half an hour to get ready in the morning. We can see that one person takes 2 hours everyday to get ready. This is very interesting and we are going to interview this person and ask why it takes them so long.



we can see that a lot of people would spend around £25 a month just on cosmetics. This may seem a lot to some people and therefore indicates that people care a lot about their appearance and are willing to spend a vast amount on cosmetics.



Looking at this graph we can see that a lot of the people we interviewed prefer to shop in Primark. Also we can see that, most people prefer to shop in high street.

Looking at this graph we can see that a lot of people answered with Premier League football and that the majority of people support Liverpool. This is because of the region we asked in – North West.

We can see that the majority of the people we interviewed own a football shirt, and only 2 people own a season ticket this may be because football season tickets are very expensive at around £400. Also even though we asked 9 men at least 3 women own either a football shirt or football kit or both, this is breaking the tradition of the views of football and who it is supported by.

Do you have any football related tattoos?
Yes: 3 No: 25
We can see that almost all of the people we interviewed do not have a football related tattoo. This may be because a lot of the people we interviewed are under the age to have a legal tattoo.

we can see that the vast majority of people who have supported their football team were ‘forever’ this indicates that a lot of the people are very proud of their football team.

Do you consider yourself a football fanatic?
Yes: 5 No: 25
We can see that the vast majority of people would not consider themselves football fanatics this may be because a lot of the people we interviewed were female.

Do you enjoy your job?
Yes: 11 No: 8
We can see that the results are virtually 50/50

Would you like to progress further in your job?
Yes: 12 No: 7
Looking at this we can see a lot of people would rather progress further in their job. They may therefore not be proud of what they work as, and would rather become something better.

Looking at this graph we can see that people have been at their job for more than a year, this may indicate that they are proud of their job if they are willing to stay there for more than a year.

We can see that more people consider themselves British. However, some consider themselves English and this may indicate that they are proud of England and would prefer not to be associated with the rest of Britain i.e. Wales, Ireland and Scotland. The fact that some people prefer to be only associated with England and not Britain has underlying racist overtones. However we have decided not to make our documentary too focused on the issue of race.

Are you proud of your culture?
Yes: 20 No: 3
We can see that almost all of the people we have interviewed are proud of their culture.

This video is something we quickly put together to show our voice recordings of the questions we carried out for our questionnaire.